Edmunds Case Study


Case Study:  Atlas Headrest Study at Edmunds.com. 

June 4, 2014


This study was conducted at Edmunds.com, Inc.  in Santa Monica, CA.  Its purpose was twofold:  Help Beck/Foley LLC., confirm earlier product research regarding anthropometric data and user satisfaction as it relates to Atlas Headrest and to help Edmunds determine if the headrest has merit and is a candidate for broad application for their staff.  The study took place over a period of 3 months, ending May 31, 2014

Description of Study

Edmunds.com is devoted to all things auto-related. The company’s namesake site offers tools that help viewers shop for and compare new and used cars, search for deals, read car reviews, find dealers, and get advice on topics that include how to buy a car, buying versus leasing, safety, financing, and insurance.  Edmunds could also be described as a mid-size automotive research firm employing engineers, designers, cad operators, software developers, account executives, analysts, managers, directors, writers, interviewers, economists.

Edmunds, as a lead customer of Atlas Headrest, agreed to purchase first production headrests for on site evaluation.  Users volunteered to be participants in the study and spend at least a week performing their usual work duties using the headrest on their Aeron chairs.   Prior to using the headrest, users were required to complete a survey about themselves, such as hair length, time working at a computer and a brief job description, etc.  After using the headrest they were required to complete an evaluation survey about likes, dislikes, how it affected productivity, etc.  There were 30 people who completed both surveys.

Survey Responses

The surveys were done online using Survey Monkey software.  The unedited results follow and are in PDF format.  They are organized as follows:

Atlas Headrest User Information:

All Summary Data

All Responses Data

All Individual Responses

Atlas Headrest User Evaluation:

All Summary Data

All Responses Data

All Individual Responses


Key user information

Heights ranged from 5’2 to 6’2″ and weights from 130 to 260 lbs

Hair lengths up to 16″

Most users are in front of a computer more that 60% of their time

Over 50% of users previously worked in an upright or leaning forward position (not a healthy, sustained work posture, in our view)

Wide range of professional job types

Key Evaluation Results

100% of users found the headrest to be intuitive and easy to use

It had appropriate adjustment range for over 95% of the population

75% of users found it comfortable or very comfortable

65% of users reclined more or much more than previously (much healthier, in our view)

Half of the user population thought their productivity would be improved.

70% would request it

BeckFoley Comments

We are pleased with the broad acceptance at Edmunds.  This mirrors other research studies we have done.  However, there were some dislikes about the headrest and we will be quick to add that it is not for everyone.  In two cases, people with long hair styles felt that it interfered with the headrest did not use it.

Additionally, work styles can be hard to change and workers that lean forward can be slow to evolve into a reclined posture.  Variable eyeglass lenses also make it difficult to work reclined. A pair of simple inexpensive computer glasses can be an enormous help.  We believe that over time as the broad use of headrests increase and with some guidance, many in this camp will make the change to add reclined work to their overall work posture.

View Test Data